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In July of 2009 Mazda was ranked #1 in the UK Customer Satisfaction's automotive category for being the “best at meeting customers' needs”. The ranking was a clear demonstration of the commitment to customers that is the core of the Mazda Dealer Network. It's no surprise then that Mazda introduced a new program later that year to coincide with the release of the 2010 Mazda3 MPS.

 

The new MPS is perhaps the finest hatchback ever introduced by the Hiroshima-based auto maker. Designers and engineers focus on performance improvements in off-the-line speed, handling, steering, and overall road grip. The company enhanced the MPS by designing a “specialist” approach for dealers who would sell this new Mazda3, with the intent of making the customer sales experience as performance oriented as the car itself.

 

The specialist dealers were chosen from among the best in the Mazda Dealer Network. Each specialist dealer participated in specific training which resulted in a full-time MPS demonstrator with a support staff of two, plus a dedicated area of the showroom floor. The Mazda3 MPS programme has a new ordering system with priority over the standard system, and Mazda is planning regular MPS promotional events.

 

This may seem like a bit of excess just for a single model, but company officials insist it is worth it. They believe the 2010 Mazda3 MPS is such a cut above the rest that owners of previous Mazda3s should be given a special retail sales experience aimed at getting them into the 2010 model. As of September 2009, there were 89 Mazda3 MPS Specialist dealers in the UK. That's slightly more than half of the total number of dealers in the country. As sales of the MPS grow, more specialist dealers are expected to be approved.

 

The Mazda Network of Dealers is dedicated to giving customers the absolute best buying experience in the industry. Along with that, the network aims to provide world class service and support for years after the sale. The same quality customers have come to know in the Mazda line of cars is what the company wants them to realize in the people that make Mazda work.

 

So far, their plans seem to be working. Customer satisfaction is at an all-time high, total sales eclipsed the 50,000 unit mark last year, and 20 new dealerships were opened. To see Mazda doing so well in such financially troubled times must mean they're doing something right. So if you're in the market for a new or used car, consider a Mazda. The Mazda Dealer Network, along with the MPS specialist dealers, will go out of their way to make sure you have the best experience possible.